If you are a marketer, we believe it would be better to hear the thoughts of Steve Jobs on marketing, and we listed some of them in this article to point out his vision, strategies, and more.
Steve Jobs died in 2011, and before that date, he left nothing but technology and inspiration to the whole world. He is the founder of Apple, which is the first American company to exceed $1 trillion in market capitalization. Apple achieved that in 2018 and by 2020, it had doubled its market capitalization. Looking at the success, it is important to consider the thoughts of Steve Jobs on marketing as he is the father of the chain of events.
He was an inspirational character that changed the game significantly and led the industry. Lots of different companies followed his strategies and advice to become successful. That is why the thoughts of Steve Jobs on marketing are very important. This article gathered some of his strategies, advice, and quotes for you. Enjoy your reading!
Steve Jobs on marketing: Strategies and advice
Steve Jobs not just stands for a company but also for a generation of users that are inspired by his inventiveness. It is impossible to overstate Jobs’ influence on everyone’s life. His inventions have influenced everything around you, including movies, computers, music, and mobile phones, even if you may not always be aware of it. The Steve Jobs marketing strategy has been very important, and it looks like it will continue to stay relevant for a long time.
Steve Jobs was a marketing guru who was well-known for his spectacular product launches and speeches. He had a remarkable ability to create a narrative around the product that would excite and enthuse customers. Jobs’ marketing approach was characterized by ease, minimalism, and a dedication to the user experience.
He was well-known for his “Reality Distortion Field,” which allowed him to persuade people to believe in a product’s potential before it was produced. Jobs’ marketing techniques greatly focused on design, style, and usability while emphasizing the emotional attraction of the products. This strategy allowed Apple to distinguish itself from its rivals and build a strong brand identity and consumer loyalty.
Below is a video of Steve Jobs on marketing years ago. “To me, marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us,” Jobs states in the video below.
You can go to school and spend years trying to learn about great marketing.
It wasn’t a mystery that Steve Jobs admired Nike’s marketing campaigns. “Remember, Nike sells a commodity; they sell shoes. But when you think of Nike, you feel something different than a shoe company,” he says.
Focus on your product
If you ever owned an Apple product, you knew what to expect before buying it. Apple has this compact design inside the product box; everything is put together wonderfully, and a great customer-friendly image appears when you open the box. Jobs prioritizes product quality over attractive packaging and successful marketing techniques. The fact that the product is top-notch is crucial, and this is one of the key components of thoughts of Steve Jobs on marketing.
“We figure out what we want. And I think we’re pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That’s what we get paid to do. So you can’t go out and ask people, you know, what the next big [thing.] There’s a great quote by Henry Ford, right? He said, ‘If I’d have asked my customers what they wanted, they would have told me ‘A faster horse.’”
Many believe Apple products are excellent because the company has built this image for years. The thoughts of Steve Jobs on marketing came in handy for Apple and became one of the most important reasons that the company has made it this far.
Sell Dreams and emotions, not just products
Apple’s marketing approach entails offering its customers a complete bundle of aspirations, experiences, and prestige. It eliminates the need to notice other items that don’t bear the Apple brand.
Apple’s marketing approach has always emphasized emotional appeal to connect with its audience and establish a strong brand identity. The thoughts of Steve Jobs on marketing mainly surrounded this aspect. The business has established itself as a market leader in terms of innovation, design, and style, and its marketing initiatives have emphasized these attributes in a way that engages clients’ emotions. For instance, Apple frequently emphasizes how its devices’ slick and fashionable designs may improve users’ lifestyles and deliver happiness and fulfillment in its ads.
The business has emphasized the concept that Apple consumers are a distinctive and forward-thinking group in its marketing efforts to foster a feeling of community among its clients.
Apple offers the idea that individuals who purchase an iPad can study, express themselves, and change the world wherever they go. You don’t buy an iPad to doodle or watch movies. Yes, you can view movies there as well.
“We don’t stand a chance of advertising with features and benefits and with RAMs and with charts and comparisons. The only chance we have of communicating is with a feeling.”
Introducing new products has been a key component of Apple’s marketing strategy, and the corporation has used these occasions to create anticipation and hype. Under Steve Jobs’ direction, Apple’s product debuts were eagerly anticipated occasions that were well-staged and intended to enthrall audiences. Jobs was renowned for his enthralling presentations and ability to infuse a sense of drama into introducing new products. This is an important aspect of the thoughts of Stee Jobs on marketing.
Apple would present its most recent items at product launches, emphasizing their major attributes, innovative designs, and functionality. Jobs’ well-known “one more thing” announcements, in which he would surprise the audience with a new product or feature that had not previously been disclosed, were frequently used to commemorate the debuts. These announcements contributed to the buzz and media coverage that persisted long after the event to build excitement and expectation for the launch.
Apple has employed cryptic commercials, sneak peeks, and other promotional tactics to heighten interest in its next goods. As a result, there is more intrigue and mystery around the company’s goods, which has increased public interest and media coverage of Apple product debuts. Apple media presentation days were the best day for Jobs as he always put on an incredible show.
This is also another important aspect of the thoughts of Steve Jobs on marketing. His older product launch videos are still all over the internet and get millions of clicks.
“The people who are crazy enough to think they can change the world are the ones who do.”
Who is Steve Jobs?
It wouldn’t be very common to ask this question, but there might be people who are not familiar with him. Let’s look at his life and give a short summary of it.
Steve Jobs was an American businessman and inventor who co-founded Apple Inc. and held the position of CEO. He had a significant role in creating the personal computer, spreading the graphical user interface, and promoting the Apple Macintosh, the first commercially successful computer. Jobs is considered a founder of the personal computer revolution and the contemporary smartphone business. He was well known for his creative ideas and engaging presentations.
As CEO of Pixar Animation Studios, which created the first computer-animated feature picture, Toy Story, Jobs was also the company’s co-founder. He was also a founding member of the computer firm NeXT Inc., which Apple eventually bought.
Jobs was renowned for his unrelenting quest for excellence and his capacity for original thought regarding technology and design. A trademark of Apple’s product debuts, his dynamic and animated speeches were another of his many talents. The quotes of Steve Jobs on marketing still enlighten the way for many.
Following Jobs’ return to Apple, his marketing and design teams set out to become the most well-known in the entire globe. They had moved computers from a lifeless beige to a vibrant spotlight. They had also changed their approach to focus on a significant transition, switching from mobile computers to the start of a new era: the iPhone, the computer in your pocket. They had done this by utilizing their inventive product design.
Everyone now has endless potential around-the-clock thanks to the advent of social media, our contemporary “there’s-an-app-for-that” culture, and mobile devices that are more capable than the computers that ran the Apollo 11 missions. To reach such people, businesses can never provide enough content or promotion. But with the rise of viral videos on Facebook, TikTok, YouTube, and other platforms, we’ve never had a more empty canvas than when the first home computers were introduced.
The thoughts and quotes of Steve Jobs on marketing are still very important for today’s marketers. He built the most successful tech company in the world, and his marketing methods are very effective. We would recommend you dive deeper into the ocean and look for Steve Jobs’ quotes and videos of the past. Unfortunately, he is not with us anymore, but we can still learn much from him.