Some firms have run successful campaigns, and we listed the top 10 companies with the best marketing to show you what they did right. After reading this article, you might learn a thing or two, boost your revenues, and maybe one day reach the global level!
What is marketing, and why is it important?
Identification, anticipation, and satisfaction of client requirements and want through developing, advertising, and distributing goods or services is referred to as marketing. It entails various actions intended to lure and keep customers and expand a firm, such as market research, advertising, sales, and customer relationship management. That’s why companies with the best marketing strategies always have bigger customer bases.
By fostering a relationship between a company and its clients, marketing enables firms to achieve their objectives. Businesses can create goods and services that satisfy consumer wants by learning what those needs are, then market those goods and services in a way that appeals to the intended market. Effective marketing also enables companies to stand out from the crowd, develop a positive reputation for their brand, and eventually increase sales and revenue.
Remember, companies with the best marketing strategies are always the most successful ones!
Companies with the best marketing strategies
Apple Inc., formerly known as Apple Computer, Inc., is an American producer of desktop and laptop computers, mobile phones, tablets, computer accessories, and software. It was the first prosperous personal computer business and helped make the graphical user interface more common. The company’s headquarters are in Cupertino, California.
Apple is one of the companies with the best marketing strategies, main thanks to Steve Jobs. If you want to know what Steve Jobs said about marketing, check out our article! The company concentrates on product design and innovation, brand identity, customer experience, premium pricing, and emotional advertising.
Apple’s marketing strategy generally focuses on developing a strong brand identity, generating buzz and anticipation surrounding introducing new products, and providing a first-rate customer experience. Due to its devoted client base, stellar reputation for quality, and innovative thinking, Apple has become a leader in the technology sector.
The Austrian firm Red Bull GmbH developed and owns the Red Bull brand of energy beverages. As of 2019, it holds a 38% market share and ranks third among soft drink brands in value, behind Pepsi and Coca-Cola. Red Bull has sold more than 100 billion cans since its introduction in 1987, including more than 11.5 billion in 2022.
The drink initially only came in one bland flavor and was packaged in a tall, slender silver-blue container. Over time, however, the drink underwent various changes. Its tagline, “Red Bull Gives You Wings,” is regarded as one of the most well-known and memorable in American advertising. The slogan made Red Bull one of the companies with the best marketing plans.
The slogan “Red Bull gives you wings,” which aims to communicate the brand’s promise of supplying energy and a performance boost, is at the center of Red Bull’s marketing strategy. The brand has a reputation for being associated with adventure and extreme sports, and this is reflected in its marketing initiatives.
Red Bull has developed a “brand myth” through its extreme sports event series, including Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice, and notable stunts like the Stratos space diving project, as opposed to using conventional marketing techniques. In addition to sporting events, its marketing consists of music through its Red Bull Records label, celebrity sponsorships, and ownership of numerous sports teams.
Nike, Inc. is an American multinational corporation that creates, develops, produces, markets, and sells shoes, clothes, equipment, accessories, and services globally. The business has its headquarters in the Portland metro area, close to Beaverton, Oregon. With sales exceeding US$37.4 billion in its fiscal year 2020, it is the largest sports equipment maker and a global supplier of athletic shoes and apparel (ending May 31, 2020).
It had 76,700 employees worldwide as of 2020. The brand alone has worth more than $32 billion in 2020, making it the most valuable brand in the sports industry. The Nike brand was previously valued at $29.6 billion in 2017. On the 2018 Fortune 500 list of the biggest American companies by total sales, Nike came in at 89.
The emphasis on innovation, the emotional connection with customers, and the utilization of celebrity endorsements are all hallmarks of Nike’s marketing approach. Nike’s “Just Do It” slogan made them one of the companies with the best marketing strategies in the market.
In recent years, Nike has also placed a high priority on sustainability and social responsibility. This includes programs to lessen the negative environmental effects of its products as well as campaigns to support inclusiveness and diversity.
Richard and Maurice McDonald opened a restaurant in San Bernardino, California, the year they formed McDonald’s Corporation, an American worldwide fast food franchise. They changed the name of their company to a hamburger stand and then converted it into a franchise. In 1953, the Golden Arches emblem was first used at a restaurant in Phoenix, Arizona.
Businessman Ray Kroc joined the organization in 1955 as a franchise agent before buying the chain from the McDonald brothers. Previously located in Oak Brook, Illinois, McDonald’s relocated its worldwide headquarters to Chicago in June 2018.The core of McDonald’s marketing strategy is its positioning as a quick, easy, and reasonably priced fast food choice.
Consistent branding, product and menu innovation, family and community focus, and local marketing are the main focuses that made Mcdonald’s one of the companies with the best marketing strategies.
With menu products and marketing initiatives tailored to particular regions or nations, McDonald’s caters its marketing efforts to local markets. This promotes a sense of connection with local clients and guarantees that the brand is desirable and relevant in various marketplaces.
A multinational Canadian e-commerce business with its main office in Ottawa, Ontario, is Shopify Inc. Its e-commerce platform for online storefronts and retail point-of-sale systems is Shopify. Online shops can access services via the Shopify platform, including payment facilities, marketing, shipping, and customer interaction.
As of May 2021, the company said that more than 1,700,000 enterprises in over 175 countries were utilizing its platform. According to BuiltWith, as of 2021, 1.58 million websites are powered by the Shopify platform.
4.4% of the top 10 million websites, according to W3Techs, utilize Shopify. For the calendar year 2019, the overall gross merchandise volume topped US$61 billion. Shopify is among the top 20 most valuable publicly traded Canadian firms as of July 2022. The full year’s revenue in 2021 was US$4.611 billion.
The core of Shopify’s marketing approach is its positioning as a top e-commerce platform that enables entrepreneurs to launch and expand their enterprises, making them one of the companies with the best marketing strategies. The company’s main focus is content marketing, community building, partnerships, personalization, and brand identity.
Since 1964, Frito-Lay, a wholly owned subsidiary of PepsiCo, has made the American brand of flavored tortilla chips known as Doritos. There were no flavors in the first Doritos. Toasted Corn was the first flavor to be made available, and it was followed by Taco in 1967 and Nacho Cheese in 1972. In the late 1980s, new specialty flavors started to appear. One of the restaurants at Disneyland is where Doritos got its start.
Additionally, Doritos has become well-known for its advertising campaigns, which have featured numerous Super Bowl commercials. The core of Doritos’ marketing approach is its positioning as a youthful audience’s bold, entertaining, and adventurous snack.
Doritos’ emphasis on bold and daring flavors, youthful image, sponsorships, product innovations, and limited-time offers made them one of the companies with the best marketing plans.
The marketing efforts for Doritos frequently highlight the company’s robust and adventurous flavors, using imaginative and occasionally outlandish flavor combinations. Customers who are ready to experience the newest and most adventurous flavors will feel more excited and anticipate this.
Munich, Bavaria-based Bayerische Motoren Werke AG, also known as BMW, is a multinational German producer of high-end cars and motorcycles. The company was established in 1916 to develop airplane engines, which it did from 1917 to 1918 and once more from 1933 to 1945.
BMW, Mini, and Rolls-Royce are the brands used to advertise automobiles, and BMW Motorrad is used to promote motorbikes. With 2,279,503 vehicles manufactured in 2017, BMW ranked as the fourteenth-largest automaker in the world. The business has a long history in motorsport, particularly in touring vehicles, sports cars, and the Isle of Man TT.
The main goal of BMW’s marketing plan is to establish a premium and aspirational brand image that would entice wealthy buyers who value luxury, high performance, and innovation. These aspects helped BMW become one of the companies with the best marketing strategies.
The company’s focus on lifestyle marketing, partnerships and sponsorships, digital and social media marketing, innovation and technology, product range and segmentation, and lifestyle marketing has helped to position BMW as a leading brand in the automotive sector with a devoted and engaged customer base.
The Coca-Cola Company produces Coca-Cola, sometimes known as Coke, which is a carbonated soft drink. More than 1.8 billion servings of Coke beverages were consumed daily by customers in more than 200 countries in 2013. On the 2018 Fortune 500 list of the biggest American companies by total revenue, Coca-Cola ranked 87. In 2020, Coca-Cola ranked as the sixth most valuable brand in the world according to Interbrand’s “best global brand” research.
It was created by John Stith Pemberton in Atlanta,Georgia, in the late 19th century to be a patent medicine and was initially promoted as a temperance beverage. Asa Griggs Candler, a businessman whose marketing strategies helped Coca-Cola achieve its dominance of the world soft drink market throughout the 20th and 21st centuries, purchased the ownership rights to Coca-Cola from Pemberton in 1888.
Two of the beverage’s original ingredients—coca leaves and kola nuts—are referenced in the name (a source of caffeine). Although numerous purported recipes and experimental recreations have been published, the actual Coca-Cola formula is still a closely guarded trade secret.
Coca-Cola has capitalized on the formula’s relative secret to selling its products. Only a select group of unnamed employees are privy to the recipe. The beverage spawned imitations, and a whole category of soft drinks called colas. The Coca-Cola Company is undoubtedly one of the companies with the best marketing strategies.
Coca-marketing Cola’s approach is to forge a deep emotional bond with its customers by emphasizing happy occasions, fond memories, and social ties. The company’s focus on brand identity and emotional marketing, broad product range and market segmentation, global reach and localization, sponsorships and partnerships, and digital and social media marketing have all contributed to Coca-position Cola’s as a top brand in the beverage sector following devoted and active consumers.
On April 23, 2006, Daniel Ek and Martin Lorentzon established Spotify, a privately held Swedish supplier of media services, including audio streaming. As of December 2022, it had over 489 million active monthly users, including 205 million paid members, making it one of the biggest music streaming service providers. Spotify is traded as American depositary receipts on the New York Stock Exchange.
The main objective of Spotify’s marketing plan is to position its music streaming service as the top global destination for music lovers. Spotify has become a well-known name in the music industry thanks to the company’s focus on personalization and customization, brand identity and storytelling, data-driven marketing, partnerships and sponsorships, and digital and social media marketing. These strategies have helped the company build a following of devoted and active users.
Spotify mainly concentrates on personalization and customization, brand identity and storytelling, data-driven marketing, partnerships and sponsorships, and digital and social media marketing. These helped them become one of the companies with the best marketing plans.
Adobe Inc., formerly known as Adobe Systems Incorporated, is a worldwide American software corporation with its headquarters in San Jose, California. It was founded in Delaware. In the past, it has focused on developing and disseminating software for various content types, including graphics, photography, illustration, animation, multimedia/video, motion pictures, and print.
Adobe Photoshop image editing software, Adobe Illustrator vector-based illustration software, Adobe Acrobat Reader, and the Portable Document Format (PDF), as well as a variety of tools primarily for creating, editing, and publishing audio-visual content, are some of its flagship products.
Adobe first provided software as a service (SaaS) bundle of its products known as Adobe Creative Suite, which later changed its name to Adobe Creative Cloud. The business also entered the digital marketing software sector, and in 2021 it was regarded as one of the world’s top innovators in the field of customer experience management (CXM).
Adobe’s marketing strategy aims to become a preeminent supplier of digital media and marketing solutions for organizations and individuals. The company’s focus on customer experience, brand identity, and storytelling, product diversification, market segmentation, thought leadership and educational content, partnerships, and collaborations, and thought leadership has all contributed to Adobe’s emergence as a reputable and well-liked name in the technology sector with a devoted and engaged customer base.
Global marketing strategy
A plan for advertising goods or services in several markets is known as a global marketing strategy. It is crucial for businesses wanting to grow and develop new revenue streams. Conducting market research is one of the key components of creating a successful worldwide marketing plan. Companies can develop goods and marketing strategies that appeal to local customers by researching market trends, consumer behavior, and cultural differences.
It’s crucial to adjust marketing messaging and content to regional languages and cultures if you want to appeal to local markets. To satisfy the needs of local customers, this localization process entails modifying branding, messaging, packaging, and other components. Maintaining a consistent brand image across all markets is crucial at the same time. Customers all across the world feel a feeling of continuity and identification. As a result, increasing brand awareness and loyalty. Companies with the best marketing strategies are all following these steps.