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If you are trying to improve your rankings but can’t, you might ask yourself questions like “Does page speed affect SEO?” If that is the case, we suggest you continue reading and find the answer.
SEO is made up of several building components. All of these building components contribute distinct elements to assist enhance your SEO and increase the success of your site. Does this imply that page speed is a building block, and how does page speed affect SEO? This article will attempt to provide a detailed answer to this question.
Does page speed affect SEO?
The short answer to whether page speed affects SEO is that page speed impacts SEO. Page speed is a direct ranking component, as Google’s Algorithm Speed Update has clarified. However, speed can indirectly affect rankings by raising the bounce rate and decreasing dwell duration. Users come first at Google. According to Google research, the average 3G loading speed is rather poor. They also demonstrate that people abandon the site after around 3 seconds. This suggests that their experience was negative, and Google dislikes ranking sites that deliver a negative user experience.
What is page speed in SEO?
Page speed is a measurement of how quickly your page’s content loads. Page speed is sometimes mistaken for “site speed,” which is the page speed for a random sample of page visits on a website. Page speed can be expressed as “website load time” (the amount of time it takes to show the content on a certain page fully) or “time to first byte” (how long it takes for your browser to receive the first byte of information from the webserver).
Google PageSpeed Insights may help you assess your page speed. PageSpeed Insights Performance Score uses CrUX (Chrome User Experience Report) data and reports on two essential speed metrics: Contentful Paint (FCP) and DOMContentLoaded (DCL).
Does page speed improve SEO?
The quick explanation as to does page speed affect SEO is that page speed improves SEO. For most search engines, Google page speed is a direct ranking element. The long answer to this issue is more complicated since it requires knowing what factors influence page speed and what you can do to increase overall performance for a better user experience.
Why does page speed matter for SEO?
Page speed is perhaps the purest of SEO variables since reducing loading times increases your rankings, user experience, and conversion rate. It’s a rare instance of an SEO metric that benefits everyone! Page and site speed has become an important factor in how search engines rank your pages regarding SEO. This is because Google does not want to give sluggish results to load and turn off users. They attempt to display the most relevant and appropriate websites with their results. With the Google Page Experience Update in May 2021, it has become an even more important component.
User experience is the primary reason that search engines consider website speed to be so important, and it is included in their ranking algorithms. It is a commonly known reality that no one has an attention span of more than a few seconds on the internet. So, if your webpage takes more than 3 seconds to load, odds are the bulk of your viewers will abandon it. To wait so long, you must have a strong desire for the content. Faster websites provide a better user experience, therefore search engines prefer to promote them over slower ones with greater bounce rates.
What is the best page speed?
If you want to optimize page performance, you need to set a goal. The general opinion appears that a three-second delay in page loading can turn off most website visitors. As a result, Google and SEO experts believe that the optimal page loading time is one to two seconds. However, your website loading time does not have to be as quick as Google’s, which strives for less than half a second. Optimizing your web pages without sacrificing content or user experience is the idea.
Another ranking element is site speed, which may also affect domain authority. Sites with a high number of high-quality photos, advertisements, links, and features that slow down load times will certainly lose higher positions.
Hopefully, we could answer the question “Does page speed affect SEO?” adequately. If you want to learn more about how to improve your site’s SEO, we suggest you check out SEO: What does Google think about your URL, or diagnosing the right SEO strategy is vital for your healthcare business.