The best free SEO tools for websites are here! It can be difficult to master SEO optimization, especially when you first start out. Thankfully, finding the top SEO tools is simply because we’ve gathered them all on this list. You merely need to determine which tool is most effective for your company; you don’t need to test them all. Just choose the option that best suits you.
For those who don’t know, search engine optimization (SEO) is a method that allows you to improve both the quantity and quality of visitors to your website, make it simple for search engines to find your material, and get a higher ranking in search engine results.
With the help of search engine optimization (SEO), you may increase the quantity and caliber of visitors to your website, make it easier for search engines to access your content, and rank higher in search engine results.
The complexity of SEO makes it impossible to manage all the steps and needs manually.
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SEO tools for websites: What are SEO tools?
SEO tools examine a website’s potential for high placement on search engine results pages. They offer details about backlinks, keywords, and insights into SEO competition online. Monitoring the domain is essential for webmasters and SEO specialists to decide how to optimize for search.
To assist a website in being optimized for search engines, SEO tools are a crucial factor to take into account. Numerous tools assess various SEO elements while differing in the range of their functions. The most crucial areas to be examined are social media, domain, backlinks, content, and keywords.
What is Search Engine Optimization?
Simply put, search engine optimization is the process of continuously enhancing website content to appear nearer the top of search results without having to pay for it.
The science of enhancing a website to make it more visible when people search for goods or services is known as search engine optimization. The likelihood that a brand will attract business increases with a website’s search engine visibility.
The position — or ranking — of the website on search engine results pages is a standard metric for determining website visibility (SERPs). And businesses always compete for placement on the front page, where they have the best chance of drawing attention.
For instance, Google’s SERPs frequently have advertisements at the top of the page. Businesses are prepared to pay for these positions to guarantee their appearance on the top page. Regular search listings, often known as organic search results by marketers and search engines, appear after advertisements. The goal of the SEO procedure is to improve a company’s organic search rankings and increase organic search traffic to the website. This makes it possible for data marketers to discern between traffic from organic search and traffic from other channels, such as sponsored search, social media, referrals, and direct.
Since visitors are actively looking for a particular subject, good, or service for which a site might rank, organic search traffic is typically higher-quality traffic. A user may be more engaged with a brand if they find that site via a search engine. If you want to increase your traffic, you should use some tools.
Best SEO tools for beginners
If you’re new to SEO, you can never have too many lists of free resources. Although many of them are highly pricey, tools are essential for practicing SEO and gaining a better understanding of how the market functions. It is not required to begin by purchasing an expensive tool as a novice. You can graduate to more difficult tasks once you know what you’re doing and what you’re looking for. The available free SEO tools will definitely do the trick for the time being. In fact, many people are astonished by how many high-quality tools SEO specialists offer for free.
Some of the best options for beginners are listed below:
Google Analytics is an excellent starting point. Even the most experienced SEO experts use Google Analytics as their primary tool. Although at first, it could seem confusing, it will give any newcomer an understanding of what is vital and what is measured (such as website traffic, conversions, audience, etc.). It is one of the best free SEO tools for websites.
AdWords Keyword Tool
An extremely crucial component of SEO is the AdWords Keyword Tool (you have to know what and where to optimize, after all). For each keyword you choose, this tool will display the monthly global, local, and competitive searches. Even the most experienced SEO experts use this tool for their research.
Open Site Explorer
Through competitor backlink analysis, Open Site Explorer may assist you in identifying link chances. You can use the SEOmoz tool to see whether you can obtain the same links that your rivals have attained (not to mention do a little bit of snooping).
SEO by Yoast
One of the most popular SEO plugins to add on a website is SEO by Yoast. It aids in guiding you through the many SEO stages to ensure that each and every webpage is optimized. This works best when your website’s content optimization is your main priority.
You may view the PageRank of each website you visit with the aid of the PageRank Status‘ free browser plugin. This will enable new users to obtain an idea of the website’s Google ranking (a higher ranking does not necessarily imply a higher quality website, but it does indicate a more established website). Finding opportunities to develop trustworthy links is made easy using this method. By just clicking the plugin, you can view SEO statistics, site information, page information, and page speed.
Bing Webmaster Tools
Bing is still the third-largest search engine, so even if you’re just starting out, you should optimize for it. Bing Webmaster Tools differ slightly from Google’s in a few ways, but overall they accomplish the same thing: they give you information about the number of hits, links, indexing, etc.
Curious about more advanced tools, but do you worry about their cost? Don’t worry we’ve rounded up the best free SEO tools for you.
Best free SEO tools (2022)
We have included both entirely free and freemium platforms in our selection of SEO tools to assist with all facets of search engine optimization.
One of the top choices for the best free SEO tool is BuzzSumo. It is a fantastic tool for content marketing and offers a generous free plan. It is one of the best SEO tools for websites.
You may use it to search and analyze keywords, come up with content idea, track backlinks, find influencers, and more. Simply enter a keyword in the Discover tool to access a variety of information, including the number of articles published on the topic, title suggestions, topic-related questions, and all the standard keyword metrics (search volume, trends, etc.).
You only get 10 free searches each month under the freemium pricing model, so make good use of them. You’ll need to subscribe to a premium plan if you require more searches per month.
A BuzzSumo free plan is available to get you started. Paid packages start at $99 per month.
Screaming FrogAnswer The Public
Screaming Frog is a fantastic fundamental tool that browses your website and collects a startling amount of insightful data from each page. Most technical issues can be identified using just this one tool. For instance:
Titles, meta descriptions, and h-headers
You can scan 500 URLs with Screaming Frog for free, which is sufficient for many tiny websites.
Answer The Public
By beginning with a keyword, you may use Answer The Public to discover what people want to know. Their unique ability to examine Google searches and extrapolate new terms and search intent from that data is what distinguishes them. This enables you to learn what buyers are considering. It is one of the best SEO tools for websites.
Answer Because Google bases rank in part on how relevant users find a piece of material, the public’s insights are extremely helpful for SEO. You can usually tell this in part by how long visitors stay on the page and which previews they choose to click on. The insights also aid in narrowing down your keyword choices.
HubSpot Website Grader
The purpose of marketing is to increase website traffic and qualified leads for the business. Because of this, as marketers, we must comprehend precisely what we may do to raise that website’s SEO.
Enter your website’s URL into HubSpot’s HubSpot Website Grader to instantly receive a report card with useful information about your SEO efforts. From there, you may enroll in the HubSpot Academy SEO course, which instructs you on how to enhance the SEO and user experience (UX) of your website.
You can get a report from SEO Report Card that addresses the following in return for your email address and a few pieces of information. This report will include:
Rank Analysis: An overview of your website’s position on the most popular search engines.
Link Building: A thorough breakdown of the sites that are linking back to yours.
On-Site Analysis: An assessment of how well you managed to use your main keyword throughout your website.
Website Accessibility: Information about your site’s load time and accessibility.
Trust Metrics: Information about the accessibility and loading speed of your website.
Current Indexing: A count of the pages on your website that have been indexed.
SERPSim is a preview of your website’s appearance in Google search results is available.
Before you even launch your website, check out how your meta title and description will show in the search results. operates on both mobile and desktop.
Verify for truncation errors and immediately rectify them. SERPSim does not have any limitations.
Are you looking for a free, all-inclusive SEO software program? SEO PowerSuite (with a premium version also available) can be the answer. Anyone may download it for free and gain access to the full suite of SEO tools, including keyword research, rank tracking, backlink checking, and more.
In contrast to most SEO solutions, SEO PowerSuite can be downloaded. Some of its functions, like the backlink checker, are cloud-based, but you access it through your desktop rather than a browser.
Although there are many things you can do with SEO PowerSuite, its content optimization tool, sitemap generator, auditing tool, and local track tracking are some of its strengths.
With SEO PowerSuite, you can get started with the free version. A paid license can be obtained for premium advantages starting at $299/year.
Neil Patel created the SEO tool Ubersuggest, which comes with a 7-day free trial. In a nutshell, Ubersuggest assists you with keyword research, site ranking tracking, and link analysis. Additionally, it does an audit to assess the overall performance of your website and spot any issues that need to be fixed. You’ll also receive a ton of user analytics that you can use to refine your keyword strategy and target audience. It is one of the best SEO tools for websites.
In a nutshell, this is a thorough SEO tool that you may test out without cost. If you enjoy it, you might not need much else but Google tools.
Classy Schema Structured Data Viewer
Verify that the implementation of your structured data was correct.
Make sure you’re correctly applying the technical parts of SEO by checking twice with Classy Schema Structured Data Viewer. Use this tool to check the accuracy of your structured data/schema markup.
Mozcast keeps track of adjustments to Google’s search algorithm, big and small. It is one of the useful SEO tools for websites
Considering that Google makes hundreds of changes every year, staying up to date with the most recent innovations will assist you to ensure that you’re taking all necessary steps to have the top SERPs.
Browser-based application Webpagetest loads your webpage a few times before providing you with comprehensive loading speed data. Along with a list of all loaded files and an indication of how long each one took to load. This is an excellent method for identifying bottlenecks.
Another excellent freemium SEO software option is Netpeak Checker. It is a versatile desktop research tool made for in-depth SEO study. In addition to collecting data from 25 SEO tools, such as Moz, Ahrefs, Serpstat, and Alexa, Netpeak Checker also performs SERP scraping.
Any query, in any place, may instantly retrieve search result data, which you can then examine with a ton of metrics gathered from all these different sources in one database. This makes bulk website comparison and analysis simple. It’s excellent for businesses, research, SEO teams, link builders, and SEO consultants.
In a word, SimilarWeb is basically a marketing intelligence and competitive analysis program. Their Chrome extensions (here and here) and API are free SEO tools that assist you in locating and examining websites that are comparable to your own. Discovering what your rivals are doing well in terms of SEO is the goal here. This covers things like site functionality, keyword rankings, and more. After that, you can use additional tools to complete the task and raise your overall ranking.
There is no doubt that using SEO and other tools as a website owner can cost a lot of money. However, not all businesses can afford this, and in addition, occasionally saving money is rarely a terrible thing. Thankfully, with
There are also free Google SEO tools, but we want to look at those in a different part.
Best Google SEO tools
These are some of the best Google SEO tools:
The keyword popularity data is provided by Google Trends, which additionally divides the data into time and geographic parts. It is one of the best SEO tools for understanding what is the trend.
You can get a sense of how seasons could affect keywords by looking at the time segment. It can also indicate whether a keyword is becoming less popular.
If you notice a negative trend in a keyword, this can mean that a certain item or trend is making people less interested in that particular search.
Google has developed some of the best SEO tools on the market since it is an expert in the field. It is one of the used Google SEO tools for websites The industry-standard tool for closely monitoring website traffic is Google Analytics. Google Analytics allows you to:
Find out how many people are visiting your site right now.
See where they are coming from.
View your site’s overall number of visitors and page views.
Google Webmaster Tools
The sooner newcomers sign up for Google Webmaster Tools, the better, as almost every SEO expert uses it. The application enables you to keep track of your website’s indexing, keyword clicks, sitemaps, and lists of links to your site from both internal and external sources.
Page Speed Insights
The program that delivers lab Core Web Vitals performance scores is called Page Speed Insights.
Google developed Core Web Vitals as significant metrics to describe the user experience on a website.
This information is crucial since addressing the issues raised can boost SEO, sales conversions, ad clicks, and (if performance bottlenecks can be resolved) a modest ranking factor.
The Chrome developer tools are where you can find the built-in auditing tool for Chrome. Either use the menu to find it or just hit F12. From the Audits tab, select the tool itself. Lighthouse can perform 5 different audits on the page you are currently viewing. just the push of a single button, everything. It also includes links to further in-depth analyses of all issues discovered.
Test My Site
Two metrics are provided by Google’s Test My Site auditing tool:
Estimated 4G mobile network loading time.
Suggestions for accelerating the webpage.
This is a useful tool for getting a brief overview of a website’s speed health.
Google Mobile-Friendly Test
You must make sure that your site is mobile-optimized if you want to raise your search engine rankings. It is one of the useful SEO tools for mobile optimization. A fantastic SEO tool that rates your website on all popular mobile-optimization indicators is the Google Mobile-Friendly Test. Additionally, this tool can be used for:
Verify that your website is mobile-friendly.
Enter your website in the Google mobile test.
Learn about any issues with the test’s page loading.
Does Google charge for SEO?
There is no fee to appear in organic search results like Google’s, and over time, making improvements to your website’s SEO can have a significant impact on your search ranks.
Best SEO tools (Paid & free)
There are many successful SEO tools apart from the ones we have explained above. Such as:
Ahrefs SEO Tool
Ahrefs is a well-known SEO tool that offers comprehensive data on the backlinks to your websites. It is one of the best SEO tools for websites. The commercial edition offers comprehensive reports, but the free version is sufficient to be listed among the top resources for online SEO. Ahrefs gives information about, in particular:
SEMrush, one of the top SEO tools available, provides incredible SEO capabilities that help you raise the position of your websites in search results. It is one of the used SEO tools for websites. SEMrush is advised by experts for:
Gaining knowledge of the tactics employed by your rivals.
Carrying out a thorough study of backlinks.
Examining the marketing tactics of competitors.
One of the best WordPress SEO plugins is Rank Math. It is one of the useful SEO tools for websites.
All SEO tasks can be aided by Rank Math. The built-in content analysis tool enables you to make sure all of your pages are appropriately optimized, and the instant indexing feature pings search engines to quickly crawl fresh content in the SERPs.
XML and HTML sitemaps, titles, meta descriptions, and other elements can all be used with Rank Math.
SEOPress isa comprehensive tool that may assist with every facet of your SEO initiatives. It is one of the useful SEO tools for websites, similar to Rank Math.
The SEOPress toolset allows you to do a variety of things, such optimize your content, add schema markup, create intelligent sitemaps, and add Open Graph tags.
You can get started with SEOPress’s free version. Paid plans begin at $49 per year.
GrowthBar is a Chrome extension that can assist you with competition analysis, keyword research, and tracking SEO rankings. You may acquire data points about any website using the GrowthBar right from the search engine results pages. This enables you to quickly evaluate the effectiveness of your rivals and see which growth channels, keywords, backlinks, and advertisements are producing results for them.
If you want to learn more about a website’s history, SEOquake can be really helpful. It is the best tool for comparing URLs and domains. These are some of the features:
Learn everything there is to know about a website’s internal and external links.
For further details, quickly contrast domains and URLs.
Obtain timely and precise outcomes.
You may identify website issues that hurt your position in search engine results with the SEO Crawler tool. Additionally, it has wonderful features that can support you, including:
Keep an eye on your search engine results.
Improve your understanding of your competitors.
To improve your rankings, keep an eye on your backlink profile.
On this list of SEO tools, SEO Hero is yet another outstanding tool that has aided millions of users in developing effective content strategies. The “Suggestions” section of SEO Hero is a crucial element; it provides content subjects and subtopics. This tool facilitates:
Learn what key terms and LSI keywords you should incorporate into your content to improve your SEO rankings.
Discover the keywords that will increase traffic to your website.
The Penguin Tool
If your website is impacted by Google’s algorithm adjustments, getting traffic can become a real issue. Penguin Tool serves a crucial function in assisting you in determining whether Google’s updates have an effect on your website. Additionally, this tool allows you to:
Find out when Google will alter its algorithm.
Compare the overall Google rating of your website to that of your rivals.
Unfortunately, copied content is fairly prevalent online. Finding a website that duplicated your website’s material can be a challenge. Thank goodness, the Kill Duplicate tool is there to take care of this for you. It is an essential SEO tool because it allows you to:
Check the Internet for copied material
Find duplicates of your pages
Increase the speed of the content inspection by simultaneously scanning several URLs.
You can use SEO Monitor as a dashboard for all of your SEO-related tasks. It is one of the most helpful SEO tools for websites. It will assist you not only in enhancing your overall search engine results but also in resolving a number of problems with SEO rankings. This tool can be utilized for:
Combine Google Analytics data with the rankings of your website.
Get ideas and advice for your website.
To improve your ranks, find the best keywords.
Does AdSense help SEO?
The ranking of your website in Google search results and the search results we provide are unaffected by your participation in Google AdSense. Due of its fervent support for the right to free speech, Google provides easy access to a wide range of online information.
With so many tools at your disposal, SEO is a sector where a lot of the work is challenging to complete consistently. Thankfully, there are many readily available programs that are both free and simple to use nowadays. Not every situation calls for the employment of those superior instruments. There is a free tool accessible for everything, including link building, content marketing, backlink checking, on-page SEO, keyword ideas, and page optimization.
We explained the best SEO tools for websites. If you are also interested in other topics such as blockchain, we have researched what is a blockchain developer for you.